Google Analytics (GA) is commonly used for identifying patterns and trends in how people engage with a website. With features to help with data collection, monitoring, analysis, visualization, reporting, and more, it offers vast insights into customer behaviors. But have you ever used Google Analytics to track your Search Engine Optimization (SEO) efforts? Probably not! This detailed guide will discuss 13 ways to use Google Analytics for SEO. Take a look- 1. Synchronize GA (Google Analytics) with GSC (Google Search Console) To track your SEO efforts with Google Analytics (GA), begin with synchronizing your GA account with your Google Search Console (GSC) account. Without GSC, GA will only provide a partial view of the capabilities. The synchronization will allow you to find opportunities for growth with selected keywords and websites you would like to rank on. You may do this by using queries. With the help of GSC, you can find out what terms consumers are using to locate your material, what content they are finding, and where it ranks on Google. You could look at the data to find ways to improve the performance of your pages and make it more likely that Google will put your website on the first page of its search results. 2. Develop SEO-Focused Objectives If you’re currently working on an SEO plan, it will help if you create related SEO objectives in GA to access detailed insights. You can also take things forward by creating conversion pages for tracking your progress toward those goals. The conversion page could be something as simple as an acknowledgment page that notifies a visitor that their form is submitted. When creating conversion pages, ensure they have URLs and feature the NOINDEX tag to prevent organic ranking and improve data accuracy. Also, when tracking SEO performance, the quality of the organic traffic is more important than the number of people reaching your website organically. You can do this by setting up lead generation goals for organic SEO. It’ll allow you to track website traffic and how many visitors convert into leads.

seo company in abuja

seo company in nigeria

chicago seo company

https://ng.ocubedigital.com/

seo strategies for chiropractors

common seo mistakes to avoid

How To Choose The Right SEO Company

seo company in dubai

family law digital marketing

new york seo company

digital marketing agency in abuja

email marketing best practices for nigerian businesses

landscaping seo

seo for roofing contractors

vancouver on page optimization services

digital marketing agencies in Nigeria

3. Set Up the Section for Organic Visitors To track SEO by Google Analytics, ensure that you utilize filters and segments, as they can prevent junk traffic from impacting data accuracy. Ghost spam and fake referrers (crawlers) are the two primary forms of unwanted web traffic that may corrupt your statistics. In GA, create a new view so that spam traffic does not appear in the reports. But note that new views only prevent spam traffic after implementation. It’ll not remove the spam traffic from past reports. You’ll have to utilize Google Analytics segments and custom dashboards to remove retrospective spam. MEET RANKTRACKER THE ALL-IN-ONE PLATFORM FOR EFFECTIVE SEO Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO We have finally opened registration to Ranktracker absolutely free! CREATE A FREE ACCOUNT Or Sign in using your credentials Using regex codes is another effective solution to track spammy traffic. For instance, you can use it for capturing multiple versions of spammy domains with different TLDs. 4. Organic Ranking Scale Conversion Organic Ranking Scale Conversion One of the most effective methods to boost a website's income is to use Google Analytics conversion rate optimization features. It can flag out any unfavorable tendencies that are happening, which you otherwise may not have seen due to the lack of this information. Every month, you should see an increase in conversions. If you know the most important SEO KPIs, you should pull your data into the Google Analytics dashboard templates. There, you can change the SEO Metrics and look at them all in one place. 5. Improve SEO of Pages with Highest Conversions You can use GA to find a list of pages bringing the highest conversions. Then, those pages can be optimized further to ensure they remain at the top of search results. You can optimize the pages with something as simple as an improved CTA or updating content. To find this report, log in to your GA account and click Behavior > Top Landing Pages > Filter by Organic. When searching for such pages, focus on ones from which the organic traffic has significantly dropped or ones with plenty of visitors but don’t deliver the expected business value. It is these pages that generally have vast potential. 6. Utilize Content Drilldown Report If you’re looking for ways to use Google Analytics for SEO, content drilldown is a report that can help. It can be used to track and compare website segments' performance, such as blogs. The report offers insights such as page views, bounce rates, exit rates, and more. The report can be used for gaining insights into the pages and website segments that are doing well and how they can be improved further. MEET RANKTRACKER THE ALL-IN-ONE PLATFORM FOR EFFECTIVE SEO Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO We have finally opened registration to Ranktracker absolutely free! CREATE A FREE ACCOUNT Or Sign in using your credentials But while the content drilldown report offers valuable insights, it requires you to select various sub-categories for page comparison. A smarter alternative can be using Google Analytics SEO dashboard templates as they can streamline the process and track all the popular pages on a single screen. 7. Include Annotations to Monitor Content Updates It is essential for a business that is currently in the process of pruning or optimization to keep tabs on the outcomes and record them. Utilizing the annotation option on a specific date is a quick and simple method for accomplishing this goal inside Google Analytics. Using the markers in Google Analytics helps determine how good an article is after it has been optimized. You can use this information to figure out, for future measurements, if these changes helped improve SEO or not. 8. Use Multi-Channel Funnel Reports All the conversions and purchases are credited to a search, campaign, or advertisement that a visitor last used before converting. However, it does not provide a clear picture of what role things like referrals and website searches played in the process. The multi-channel funnel report fills this gap. The report breaks down all your marketing channels contributing to your conversions. For example, let’s assume that someone Google searched your brand and made a purchase. But they might have first seen your ad on social media or some blog. The multi-channel report will provide a detailed overview of the entire customer journey across channels.